02 / Brand Intelligence

Revenue, margin, inventory, and cash. Connected.

For product, education, and wholesale businesses that need clarity on what is actually driving growth. Eight reports connecting your ecomm platform, accounting software, and ad spend data into one commercial picture.

Eight reports

Revenue, margin, inventory, marketing, and cash in one view.

One weekly snapshot. Seven monthly reports for direct-to-consumer brands, eight for brands with wholesale accounts. All included on retainer at $1,497/month, flat fee, no per-report add-ons.

B1 · Monthly Brand Dashboard

Hero

Revenue vs target, top and bottom products by revenue and units, customer acquisition vs retention split, inventory health summary, and channel performance across online and wholesale. Includes a Cash Conversion Snapshot in every report.

B2 · Product Sell-Through Report

SKU-level sell-through rates, dead stock flags, overstocking risk alerts, and the dollar value of capital tied up in slow-moving inventory. Tells you which products to push, which to promote, and which to discontinue.

B3 · Marketing Efficiency Tracker

Hero

Marketing Efficiency Ratio, return on ad spend by channel, customer acquisition cost, and spend recommendations. Tells you which channels are working and which are burning cash, so every marketing dollar is backed by data.

B4 · Inventory and Reorder Forecasting

Predicted stockout dates per SKU, suggested reorder quantities, and timing recommendations based on current sales velocity and supplier lead times. Prevents stockouts on bestsellers and overstock on slow movers.

B5 · Stockist Performance Report

Wholesale account rankings by order volume, frequency, and growth. Churn flags and territory gap analysis. Tells you which accounts to nurture, which to cut loose, and where distribution gaps exist. B2B brands only.

B6 · COGS and P&L Review

Your accountant's P&L benchmarked against beauty industry standards. Plain English explanation of every line item with dollar-translated impact. Also models the margin impact when a manufacturer raises prices, before you commit to new pricing.

B7 · Customer Acquisition Analysis

Lifetime value, customer acquisition cost, LTV-to-CAC ratio, repeat purchase rate, and time to second purchase. Segments customers into VIP, active, at-risk, and lapsed, with revenue attached to each group.

B8 · Cash Flow Forecasting

Current cash position, projected runway, and a month-by-month forecast covering the next three months. Flags any month where the closing balance drops below safety threshold. Recommends manufacturing order timing based on cash position and supplier lead times.

Free guide

AI, explained in your language.

The basics every operator in hair and beauty should know about AI. Written from the chair, not the boardroom.

Sales increase. Cash tightens. Inventory builds. Margin quietly erodes.
See it before you commit

A real Brand report.

See the exact monthly format you would receive once your brand is on the system. Real anonymised data. No commitment.

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Why it matters

Most brands scale revenue before they understand their economics.

The pattern is always the same

Ad spend grows. Profit does not follow. What is missing is not data. It is interpretation. The Brand Intelligence Suite connects revenue, margin, inventory, marketing, and cash into one commercial picture.

Decisions get made earlier

The benchmarks are built from twenty years inside the hair and beauty industry. Every report tells you what to do, not just what happened. Every report ends with three specific, named action items.

Not ready for the full system?

Brand True Margin Calculator.

A one-off DIY calculator that gives you one clear number on what each SKU actually contributes after every cost. Built from the same logic as the Suite. $367 one-off.

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One call

Know which products build profit and which burn cash.

A free fifteen-minute Discovery Call. I confirm whether the Brand Intelligence Snapshot is the right place to start.

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