03 / Sole Trader Intelligence

Your true numbers. No accountant required.

For independent stylists, extensionists, and chair renters who want to know their true numbers and lead with confidence. Six reports that strip everything back to reality.

Six reports

Clarity your accountant was never designed to give you.

Your True Earnings Report and Capacity vs Actual Report land every month. Quarterly check-ins add Client Dependency and BAS Prep. Service Pricing Audit twice a year. Annual health review at financial year end. All six included on retainer at $497/month, flat fee, no per-report add-ons.

ST1 · True Earnings Report

Hero

The reality check most sole traders have never done. Takes your accounting P&L alongside booking data and strips it back to reveal true hourly rate, true weekly take-home, and the exact price increase needed to hit your income target.

ST2 · Service Pricing Audit

Half-yearly

Calculates whether each service is profitable at current pricing. Recommends specific price adjustments with implementation timing and comparison to local market rates.

ST3 · Capacity vs Actual Report

Hero

How much available working time is actually booked. Identifies which days and time slots have the most gaps. Calculates the dollar value of unused capacity. Tells you whether to reduce a working day, raise your prices, or both.

ST4 · Client Dependency Check

Revenue concentration analysis. Flags over-reliance on any single client or small group. Identifies your most valuable relationships. If your top three clients leave, this report tells you that number before it becomes a problem.

ST5 · Quarterly BAS Prep Pack

Quarterly

Clean income, expense, and GST summary for BAS preparation. Flags anomalies in your accounting data including uncategorised transactions, spending above or below historical patterns, and potential duplicate entries.

ST6 · Annual Business Health Review

Annual

Twelve months of trend analysis showing whether the business grew, stayed flat, or declined. Year-on-year comparison and forward recommendations for the year ahead.

Free guide

AI, explained in your language.

The basics every operator in hair and beauty should know about AI. Written from the chair, not the boardroom.

Fully booked. Financially stuck. Busy in a way that is not building anything.
See it before you commit

A real Sole Trader report.

See the exact monthly format you would receive once you are on the system. Real anonymised data. No commitment.

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Why it matters

Most sole traders price based on what feels acceptable.

What instinct misses

They do not know their true hourly rate after costs, gaps, and discounts. They do not know how much unused capacity is sitting in their week. They do not know what they actually need to charge to hit the income their hours deserve.

One pricing adjustment usually pays for the whole thing

The True Earnings Report is usually the first time a sole trader sees the business clearly. It recalibrates pricing, working hours, client mix, and income expectations. Not gradually, immediately.

Not ready for the full system?

True Hourly Rate Calculator.

A one-off DIY calculator that gives you one clear number on what you are actually earning per hour after every expense. Built from the same logic as the Suite. $147 one-off.

Get the tool
One call

Find out what you actually take home.

A free fifteen-minute Discovery Call. I confirm whether the Sole Trader Intelligence Snapshot is the right place to start.

Book a Discovery Call