Straight answers · AI for hair and beauty

How to price hair extensions, step by step.

The short answer: an extension price holds its margin when it is built from three numbers you own: what the hair actually costs you, what the chair time is worth, and what every "included" extra genuinely adds. Most extension pricing goes wrong because one of the three is guessed, and the guess is usually generous. Where AI fits is doing that arithmetic properly, every single time, on your figures rather than anyone else's.

The method in five steps

  1. Cost the hair from your own supplier invoices, per gram or per piece.
  2. Mark the hair up. Doubling is the common starting point, not a law.
  3. Price the fitting time at what an hour of your chair has to bring in.
  4. Add every extra as its own line: cut, colour, toning, blow wave.
  5. Set the floor before any offer, so a discount never costs you money.

Start from what the hair costs you

Extension hair is one of the highest costs of goods in this industry. It is bought by weight, and a full head can carry hundreds of dollars of product before anyone touches a tail comb. So the starting number is your real cost per gram, from your own supplier invoices, not a rule of thumb. Price from your cost and the method works with any supplier, because the maths runs off what you pay, not off anyone's recommended retail.

Charge the chair time, all of it

The install is never just the install. There is the application itself, and then the cut, the colour, the toning, the blow wave, each one taking chair time that has a real cost per hour whether you invoice it or not. The pricing that holds is the pricing where every one of those is a line with its own number, and the client sees one considered quote. If commission is part of your structure, it matters whether it is calculated before or after the hair cost comes out, because on a high-cost service those are two very different payslips, and two very different margins.

A worked example, in Australian dollars

Here is one full head, priced the way the calculator prices it. The numbers are invented for the example, not a real client, but the method is exactly what you would run on your own.

Weft hair, cost to you $375, at 2 times$750
Classic tape, cost to you $100, at 2 times$200
Consumables (tabs, solution), at cost$15
Fitting, 3 hours 30 minutes at $180 an hour$630
Cut, toning and blow wave, at their own prices$160
Charge at least, for 4 hours 45 minutes in the chair$1,755

Then follow the money back out. The hair costs $475. The consumables and the product used in the toning come to $31, recovered at cost. The stylist, on a $38 an hour wage plus 10% commission, costs $399 once super is added. Overheads at $54 an hour across the appointment come to $256. What the salon keeps is $594, about $125 an hour, before tax and before the owner is paid.

Two numbers in there are worth knowing by heart. The $180 an hour is the Kai Haus standard for what a salon chair has to bring in, averaged across the week. It is my number from running salons, not a published average, and luxury salons run $240 an hour or more. The $54 an hour of overheads is 30% of that $180. The ATO Small Business Benchmarks put Australian hairdressing salons turning over more than $300,000 at about 28% of turnover on everything other than labour and cost of sales, rent included, so the two agree. Set both to your own figures. They are the difference between a price that feels right and a price that is right.

Commission: before or after the hair cost

On the same appointment, 10% commission on the total bill is $175.50, or $196.56 once super is added. Paid after the hair and consumables come out, it is $126.50, or $141.68 with super. That is $55 on one install, and it happens on every install. Neither is wrong, but on expensive hair the choice should be deliberate, because commission on the full ticket pays your stylist on money that went straight back to your supplier.

The move-up is where the margin leaks

New sets get priced with care because the number is big and everyone is paying attention. Move-ups, refits and maintenance appointments are where extension money quietly disappears, because the hair is already paid for and the appointment gets treated as an easy one. Count the chair time and the "included" treatments honestly, then ask whether the maintenance side of your extension business is actually being paid for. Do the sums across a full year of rebooked maintenance and one extension client can be worth more than the install that opened the relationship. Price the year, not just the day-one ticket.

Give every offer a floor

Extensions attract launch offers and package deals, and a discount that ignores the hair cost can send a service backwards without anyone noticing until the accounting catches it. Before any offer goes out, know the exact price where the service stops making money. Discount above that line whenever it suits your strategy. Never below it.

In the worked example, 20% off still keeps $282. The price where the salon makes nothing, overheads counted, is $1,086, which is 38% off. Past that point the offer is not buying you a client, it is paying them to sit in your chair.

What clients pay for extensions in Australia

Published Australian price guides put tape extensions anywhere from about $210 to $1,900, and keratin bonds from about $1,300 to $2,700 (Airtasker). A range that wide is the point. It tells you what the market will carry, not what your appointment needs to earn. Build your price from your own costs first, then check it sits sensibly inside that range.

Where AI fits

None of the above is conceptually hard. It is arithmetic, repeated for every method, every head size and every add-on, and repriced every time your supplier moves their prices or your wages change. That is exactly the work AI and purpose-built calculators are for: hold your real costs in one place, rerun the whole menu in minutes when a cost moves, test a package price before you publish it, and produce a clean client quote instead of a number arrived at under pressure in the consultation chair.

One caution: ask a general AI chatbot what extensions should cost and it will average overseas prices and other people's cost bases into a number that has nothing to do with your chair. Extension pricing only works from your own figures: your hair cost, your time, your structure. Tools that run on your numbers beat answers pulled from everyone else's.

The two calculators built for exactly this

Both run the method above on your own numbers. See the hair extension pricing calculator and the maintenance calculator side by side.

The Hair Extension Pricing Calculator, $229 one-off: price a full install properly, so it holds its margin every time. It works from hair weight, time and your real cost per gram, shows commission before or after hair cost side by side, prices cut, colour, toning and blow wave as their own lines, holds a discount floor so a launch offer never quietly loses money, and saves a client quote as a PDF. Brand agnostic, because it runs off your cost, not a supplier's.

The Hair Extension Maintenance Calculator, $229 one-off: see what a move-up really earns once the chair time is counted. It prices move-ups so the maintenance work stops being the unpaid part, shows what one client is worth across a full year of rebooking, and shows where you are giving away chair time on "included" extras.

The Extension Calculators Bundle: both tools, $399, save $59. Price new installs and move-ups from one consistent system. Buy Once. Yours For Life. No Subscription.

Your extension menu either holds its margin or leaks it. The maths decides, so own the maths.

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